Influencers and bloggers: the Euganean Hills on social media
The Euganean Hills, the first Regional Park of Veneto and a group of volcanic hills located a few kilometers south of Padua, have managed to conquer the digital world through an increasingly structured presence on social media. This unique territory, characterized by extraordinary biodiversity and a millennial cultural heritage, is emerging as an increasingly popular destination not only for traditional tourists but also for the digital community of influencers, bloggers, and content creators. https://www.parcocollieuganei.com/
Institutional presence on social media
The territory has a consolidated official presence on Instagram through the @collieuganei account, which has over 12,000 followers and more than 2,000 posts published. This platform represents the official digital showcase of the territory, where content highlighting natural beauties, cycle-pedestrian paths, historical-artistic heritage, and local food and wine excellence is shared. The account features a description emphasizing the geological uniqueness of the territory and its status as the first Regional Park of Veneto, strategically using hashtags like #CollIEuganei, #Padova, and #Veneto to increase the visibility and reach of the content. https://www.instagram.com/collieuganei/
Territorial marketing strategies with top influencers
One of the most significant territorial marketing operations was the one carried out by the Consorzio Terme Colli Marketing, which in 2021 brought a pair of international top influencers to the territory: Mariano Di Vaio and Eleonora Brunacci. Mariano Di Vaio, a fashion blogger ranked first by Forbes among the most powerful under-30s in the world in 2018, together with his influencer wife Eleonora Brunacci, represented a promotional operation that recorded "record numbers" for the Terme and Euganean Hills tourist destination. This strategy demonstrates how the territory is specifically investing in collaboration with high-profile influencers to increase its visibility nationally and internationally, leveraging the reaching power of social platforms to attract new audience segments.
The world of food and wine blogging
The Euganean Hills have found particular resonance in the food and wine blogging sector, thanks to their renowned food and wine excellence. A significant example is the "DeGustiVini Euganei" contest, created by Erica Zampieri from the "Sapori e Dissapori Food" blog in collaboration with the Consorzio Vini Colli Euganei in 2020. This initiative involved 24 bloggers for as many local wineries, with the aim of supporting local activities through stories and recipes dedicated to Euganean Hills wines. The contest was particularly important during the pandemic period, contributing to "giving new momentum to the activities in the Vo' area" through digital narration of local wine excellence. The first place in the contest was Claudia Tiberi, highlighting how the territory has managed to involve bloggers specialized in the food & wine sector to promote its DOC denominations and local gastronomic traditions.
Travel bloggers and cycle tourism
The territory of the Euganean Hills lends itself particularly well to narration through travel blogger channels, especially those specialized in sustainable tourism and cycle tourism. Blogs like "Cycling in love" have dedicated specific content to the cycle paths of the territory, including visits to iconic places like the Praglia Abbey. This type of content intercepts an audience increasingly interested in slow and sustainable tourism, valuing the naturalistic and cultural aspects of the territory through immersive and environmentally friendly experiences. To note "Viaggiare Curiosi - Excursions by bike, on foot, by boat, wine and local product tastings", find all instructions on our website: https://www.casaluna-montegrotto.com/esplora-dintorni/esperienze-casa-luna or on the brochures present in the structure.
The opportunities of digital storytelling
The Euganean Hills offer numerous opportunities for digital storytelling thanks to their landscape, historical, and cultural richness. The "surprising biodiversity" of the Euganean flora, the presence of contrasting microclimates due to the rugged morphology of the territory, and the alternation between thermophilic and microthermal species, create unique photographic and narrative scenarios that lend themselves perfectly to the visual content of social media. The presence of historic villages, Palladian villas, medieval castles, millennial spas, and wineries of excellence offers a variety of locations and themes that can interest different types of content creators, from fashion bloggers to architecture enthusiasts, from food influencers to wellness lovers.
Future perspectives
The growing presence of the Euganean Hills on social media represents a continuously evolving phenomenon. The strategy of involving influencers and bloggers is proving its effectiveness in promoting a territory that, although rich in attractions, needs modern communication tools to reach increasingly wide and diversified audiences. The integration between institutional promotion, collaborations with high-profile influencers, and involvement of the specialized blogger community is creating a digital ecosystem that values the peculiarities of the Euganean territory and increases its tourist attractiveness. The challenge for the future will be to maintain a balance between digital promotion and the sustainability of the territory, ensuring that the increased visibility on social media translates into conscious tourism that respects the environmental and cultural characteristics that make the Euganean Hills unique.
Conclusions
The Euganean Hills are experiencing a real digital rebirth, intelligently exploiting the potential offered by social media and collaborations with influencers and bloggers. This strategy is allowing the territory to reach new audiences, enhance its excellence, and position itself as a modern and appealing tourist destination. Casa Luna, with its privileged position in the heart of the Euganean Hills, represents a perfect example of how local accommodation structures can benefit from this growing digital visibility. Our structure is not just a place to stay, but a privileged observation point to experience and tell the authenticity of this extraordinary territory, from sunrises over vineyards to excursions among naturalistic trails, from tastings of local DOC wines to wellness experiences in historic spas. Follow our Blog | Casa Luna in Montegrotto Terme Our page on Facebook: https://www.facebook.com/casalunamontegrottoterme/
Our account on Instagram: https://www.instagram.com/casalunamontegrottoterme
Our Youtube channel: https://www.youtube.com/shorts/wGz84qIPzUY
The success of this digital transformation will depend on the ability to maintain the authenticity of the Euganean territory, telling its beauties and traditions through the languages and channels of contemporary communication, without losing sight of the importance of sustainability and respect for this unique naturalistic heritage in the Italian landscape.
❓ FAQ
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What is the official Instagram account of the Euganean Hills? The official account is @collieuganei, managed to promote the beauties of the Regional Park.
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Which famous influencers have visited the Euganean Hills? In 2021, the territory hosted Mariano Di Vaio and Eleonora Brunacci for a major territorial marketing campaign.
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Are there blogs specialized in cycle tourism in the Euganean Hills? Yes, blogs like "Cycling in love" talk about cycle paths and the landscape beauties of the territory.
Read our Pillar article: The Art of Hospitality at Casa Luna: Comfort, Space and Lifestyle in Montegrotto
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